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How to Price with Confidence (Even If You Doubt Your Value)

The Invisible Cost of Undervaluing Yourself


If you’ve ever sat in front of your screen, ready to type your rate into a proposal or say it out loud in a client call and then hesitated, backspaced, or discounted it “just to be safe” you’re not alone.


So many talented, heart-led entrepreneurs and experts face this moment with fear. Not because they don’t deliver value. But because deep down, they’re asking the silent, sabotaging question:

“Who am I to charge that much?”
trust your price

This question isn’t just about pricing. It’s about self-worth, visibility wounds, and emotional residue from a culture that often rewards humility but punishes confidence. If you’ve ever feared that pricing high will cost you clients or worse, make you seem arrogant, this post is for you.


Let’s rewrite that story. Together.

Why Pricing Feels So Personal


We often hear “It’s just business, not personal.” But when you are the business, your expertise, your time, your energy, pricing is personal. Especially if you’ve ever:

  • Been told to “be grateful” for any opportunity

  • Had your emotional labor go unseen

  • Grown up in a culture that equated money with greed

  • Been rewarded for being agreeable, flexible, or self-sacrificing


That history doesn’t disappear when you open a Stripe account. It shows up in your rates, your hesitations, your discounts. It’s not just about numbers. It’s about nervous system safety. About whether you believe it’s safe to be seen, to receive, to say, "This is what I’m worth."

My Story: The Price Tag I Didn’t Dare Say


In my early coaching days, I undercharged so badly I actually lost money on some clients. I was terrified of pricing myself out of the market. So I made myself accessible to everyone. That meant low fees, extended sessions, and emotional overgiving. I told myself I was being generous. But in truth, I was afraid. Afraid that charging more would mean I was no longer likeable. Or needed. Or chosen.


One day, after an especially draining week of coaching, I found myself sobbing in the car. Not from burnout, from betrayal. Self-betrayal. I had taught clients to set boundaries, honor their time, and lead from value. But I wasn’t living it.


So I raised my prices. And guess what? I lost some clients. But the ones who stayed were deeply committed. And the new ones that came were aligned, respectful, and ready. And for the first time, I felt respected too, not just by them, but by myself.

How to Price with Confidence


1. Know Your Numbers, But Lead with Worth

Start with clarity:

  • Calculate your monthly business and living costs.

  • Add taxes, savings, and buffer room.

  • Divide by your actual availability (not 40 hours/week).


Then pause. Don’t stop at math. Ask:

What would it feel like to be well-compensated?

This is your emotional revenue. Without it, profit still feels like poverty.


2. Name the Value Beyond the Deliverable

Your clients aren’t just paying for the service. They’re paying for:

  • Your years of experience

  • Your trial-and-error so they don’t have to

  • The emotional safety you offer

  • The energy you conserve for them by being prepared, present, and expert


Write these down. Speak them. Own them.


3. Create Tiered Offers, Not Apologies

If you want to serve different financial levels, great. But don’t do it from shame. Do it from strategy.

Offer tiers:

  • Premium package (full access, high touch)

  • Mid-tier (structured, limited time)

  • DIY or self-paced (content only)


This empowers clients to choose. It protects your energy. And it keeps your pricing rooted in abundance, not apology.


4. Practice Saying Your Price Without Explaining It

Try this in the mirror, with a friend, or into your phone recorder:

"My rate for this package is €____."

Then stop. Breathe. Smile.


Let the silence stretch. Let your nervous system know that you can hold discomfort without collapsing. That you don’t owe anyone a justification for valuing yourself.


5. Anchor Your Price to Impact, Not Insecurity

When you set a price, anchor it in:

  • The results you help create

  • The transformation you facilitate

  • The ripple effect of your work


Remember:

❌It’s not what it costs.

✅It’s what it saves.

✅What it unlocks.

✅What it makes possible.

Confidence is a Muscle, Not a Mood


You may never feel 100% ready to raise your prices. That’s okay. Confidence isn’t about feeling certain. It’s about choosing alignment over apology. Again and again.


You are allowed to thrive. You are allowed to receive well. You are allowed to be paid not just for your time, but for your truth, your wisdom, your wholeness.


So the next time you price your offer, ask:

“Am I setting this price from fear… or from freedom?”

Choose freedom. And trust: the right people will meet you there.


If this resonated, and you're ready to shift from pricing anxiety to embodied worth book the 1:1 program "From Stuck to Selling (in 4 Weeks)" with me, Andreea, and let’s get your pricing in alignment with your power: Start Pricing with Confidence now.


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